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Since the use of internet has been identified as a necessity in today’s world, businesses benefit from different aspects of this technology especially for marketing and advertisements so that the owners of businesses are searching for effective high speed and low costs ways of marketing such as viral marketing. Despite of its high efficiency and effectiveness, viral marketing creates various et...
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ژورنال
عنوان ژورنال: International Journal on Media Management
سال: 2016
ISSN: 1424-1277,1424-1250
DOI: 10.1080/14241277.2016.1157805